What Is CQ Drive? CQ Drive refers to our level of interest and motivation to adapt cross-culturally. It’s a traveler’s robustness, courage, hardiness, and capability to persevere through cultural differences. A person high in CQ Drive draws great satisfaction from being in new places and interacting with people from different cultures. A person low in CQ Drive avoids engagement with the culture as a whole. Short-termers with low CQ Drive hope to stay in comfortable hotels, interact primarily with
Page 115